Hi, I'm Haley.

I help brands make an impactful first impression.

For the past 10+ years I've designed packaging that lives in the real world, on shelves at Target, Walmart, and Costco, in DTC unboxing moments, and everywhere in between. I've worked both in-house and agency-side, which means I know how to move fast inside a brand team and how to bring fresh eyes from the outside.

Either way, the work has to perform.

Packaging design is where brand strategy gets physical. It's not just about looking good, it's about shelf pickup, planogram fit, print feasibility, and making sure the person standing in that aisle grabs your product instead of the one next to it. That's the problem I show up to solve every day.

What sets me apart is the combination of brand-level thinking and structural fluency. I've designed across formats from folding carton, rigid box, blister, clamshell, flexible pouches, and across categories, from consumer electronics and wellness at Homedics to brand identity and label work through my own studio, Silver Moon Branding & Design.

I believe the best packaging feels inevitable, like it couldn't look any other way. That's what I'm always working toward.